CAIIB Super Notes >> Bank Financial Management >> Module C: Treasury Management >> Introduction to Treasury Management
Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely >> Review and Free Preview
Genre
Non-Fiction, Psychology, Business, Self-Help, Behavioral Economics, Decision Making, Rationality
Publisher
In Predictably Irrational, Dan broaches the topic of irrationality in human decision making. Based on research conducted by him and others he suggests that rationality can be predicted and, therefore, measures can be taken to minimize any harm from it.
The book is divided into 13 chapters - each of which discusses a particular irrationality, along with research and anecdotes, to help you understand what it is, before moving into what you can do about it.
The book is divided into 13 chapters - each of which discusses a particular irrationality, along with research and anecdotes, to help you understand what it is, before moving into what you can do about it.
Green - the book is well written and is relevant for general audience. An extremely complex topic has been made very simple to understand, so that even a layman can understand it - and use it.
Those who are already knowledgeable in the area from more technical readings may not find anything new - beyond anecdotes and some additional research, perhaps.
Those who are already knowledgeable in the area from more technical readings may not find anything new - beyond anecdotes and some additional research, perhaps.
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2008
Behavioral Economics
Book Reviews
Business
Dan Ariely
Decision-making
Free Preview
Green
Non-Fiction
Psychology
Self-Development
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