CAIIB Super Notes >> Bank Financial Management >> Module C: Treasury Management >> Introduction to Treasury Management
BUY-OLOGY: How Everything We Believe About Why We Buy Is Wrong >> Book review and free preview
Title
BUY-OLOGY: How Everything We Believe About Why We Buy Is Wrong
Rating
Green
Genre
Non-Fiction, Psychology, Business, Neuro-marketing
Author(s)
Martin Lindstrom
In Buy-ology, Martin shares the findings of his 3 year long research on our buying behavior using advanced brain scanning methods (fMRI and SST).
The book:
Rating
The book:
- starts with setting the context on why it has been written,
- then moves to aspects about the brain related to neuro-marketing and explaining the concept itself,
- after which it moves to various concepts related to neuro-marketing and its application.
Rating
Green - it is easy to read, full of case examples and relevant to pretty much every human alive today. The fact that Martin is one of the leading branding experts reflects in the quality of the anecdotes presented.
Free download Link/Preview
Like us on Facebook https://www.facebook.com/HappinessCenterByMSA/ for more amazing stuff.
Please visit Eclectic Readings for more book reviews!
Comment using Facebook
Explore Related Topics
2008
Applied Psychology
Book review
Business
Free e-books
Google Books
Green
Martin Lindstrom
Neuro-marketing
Non-Fiction
Random House Business Books
What others like...
JAIIB Super Notes >> Principles and Practices of Banking >> Module-D: Distribution
JAIIB Super Notes >> Accounting & Finance for Bankers >> Module-D: Accounting in Computerised Environment (Draft)
Grit: The Power of Passion and Perseverance By Angela Duckworth >> Book review and free preview
CAIIB Super Notes >> Advanced Bank Management >> Module A: Economic Analysis >> Fundamentals of Economics, Microeconomics and Macroeconomics and Type of Economies
Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation By Lynne Truss >> Book review and Free preview
Rogue Trader >> Review and Trailer
BUY-OLOGY: How Everything We Believe About Why We Buy Is Wrong >> Book review and free preview
CAIIB Super Notes >> Bank Financial Management >> Module D: Balance Sheet Management >> Supervisory Review
Start the discussion!